Bulk Email Marketing Service

 

Bulk email marketing is a marketing form where unsolicited emails are send to customers in massiveness. However, the definition may vary depending on both the sender and recipient of the emails. Whereas senders refer to bulk email marketing as an online service where products or services are marketed to two or more people concurrently through their email address, recipients would always refer that to as spam or junk email.

 

Bulk email marketing can make or break your company's profile completely and you should beware while opting for bulk email marketing. You first need to understand what spam is and the ensuing repercussions before you can embark on using it. Spam simply refers to sending unsolicited emails in large volumes to people without their consent. Since countries are enacting laws against spam, sending the emails can land you into real trouble such as having all your company's emailing addresses obstructed from all other emailing networks and your company's website being blocked and banned from all search engines. Of course this translates to tarnishing your brand name to your target audience.

 

You sure do not want any of this to happen to your company. The best way you can avoid it is to apply a few tricks and guidelines that will maximize the chances of reaching your target audience without being branded a "spammer". First and foremost, endeavor to address all your email recipients by their names and don't just email indiscriminately; try to have a target audience.

 

Email marketing have opt-out options but most of them don't work. Ensure you provide one that works along with active links in the emails. Be as precise as possible in your email starting with the subject line. Long emails and attachments only fill up the space and end up being deleted. Avoid sending any html files; apart from taking long to open or not opening at all, they use up a lot of space and are generally disliked and linked to spam emails.

 

Another tip that your company can apply is using permission email. This is a marketing form of sending solicited emails that clients have opted for. This you can do by using ways that will make your clients opt into your list such as using incentives or providing an opt-in space check box in your other advertising methods such as your website.

To be on a more safe side, since email marketing can be very cost effective and you would want to maximize the opportunity, familiarize yourself with "can-spam" guidelines.

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Global Macro Investors and Trend Following

Relative value trading and directional trading are the two main global macro investing strategies. Directional is when you take a position thinking you know which way it is going. Relative value or rv trades are when you think that an asset is mis-priced relative to another asset.

 

Directional trading comes in several different styles. Some traders do their fundamental work and then buy or short based solely upon what they think the asset will do. Others trade purely on gut feel. And yet others trade technically looking at charts. Another large class of so-called global macro traders use automatic trading systems. And then finally we have the people that try and incorporate all the different types into one.

 

Those traders that trade based solely off of fundamentals typically will have good long term results but have what some would deem excessive short term volatility due to their lack of respect of the actual price. Typically id they think something is undervalued they will keep buying more and more which makes a lot when you are right but can really hurt when you are wrong.

 

Trading from the seat of your pants is typically a bad way to go about trading. That being said if you are good at risk management it can be one way to trade. If you like watching fed announcements and trading off of them then good luck. It doesn't work for most that try it.

 

Some traders look only at technical analysis and as long as they use proper risk management they can be very successful. In fact one famous fund manager says that at the end of the day he is a slave to the tape and proud of it. Technical analysis doesn't tell us if a position is under or overvalued but only tells us what the price has done.

 

Long term trend following is occasionally lumped into the macro category because they trade markets across the globe. They use an automated process that buys when markets trend one way and get out and go the other direction when they turn. Most of the success depends upon the risk management and not so much on the entry rules.

 

The last type of trader that we look at is the one who realizes that there is value in all the approaches. They will look at a chart, use fundamentals, their own judgment, and solid risk management. Using all of this they are better able to make consistent out sized gains along with lower drawdowns.

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